王秀丽 李淞淋 马云倩 孙君茂.我国农村居民食用油消费现状与引导思考[J].中国油脂,2020,45(1):1~4.[WANG Xiuli LI Songlin MA Yunqian SUN Junmao.Consumption of edible oil in rural China and the guiding strategy[J].China Oils and Fats,2020,45(1):1~4.]
我国农村居民食用油消费现状与引导思考
Consumption of edible oil in rural China and the guiding strategy
  
DOI:10.12166/j.zgyz.1003-7969/2020.01.001
中文关键词:  食用油;消费;多元化;消费引导
英文关键词:edible oil; consumption; diversification; guiding strategy
基金项目:基本科研业务项目(1610422019001);公益性行业(农业)科研专项(201503001)
作者单位
王秀丽 李淞淋 马云倩 孙君茂 1.农业农村部食物与营养发展研究所,北京 100087; 2.农业农村部信息中心,北京 100125) 
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中文摘要:
      随着经济的发展、人们生活水平的提高,食用油消费也发生着深刻的变化。以实证数据为基础,分析出当前我国农村居民食用油消费量远远超出膳食指南推荐摄入量,食用油的消费品种相对单一,且消费品种与当地的油料作物生产结构相一致。在消费偏好方面,主要受口味、安全与习惯影响。不合理的食用油消费不仅深刻影响着消费者的健康状况,也具有外部性,给社会造成沉重的负担。根据我国农村居民食用油消费中存在的问题,针对性地提出引导农村居民合理选择和消费食用油的策略。
英文摘要:
      With the development of economy and the improvement of people’s living standard, the consumption of edible oil is also undergoing profound changes. Based on the empirical data, it was found that the consumption of edible oil in rural China now was more than the recommended intake by the Dietary Guidelines, and the varieties of edible oils consumed were relatively single. In terms of consumer preference, it was mainly affected by taste, safety and habits. Unreasonable consumption of edible oil had a profound impact on consumers’ health and made a heavy burden on society too. According to the problems existing in the consumption of edible oil for rural residents, some strategies for guiding rural residents to choose and consume edible oil rationally were put forward.
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