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| Investigation on consumption cognition and behavior of consumers on edible oil and bulk pressed edible oil in Guangdong |
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| DOI： |
| KeyWord:bulk pressed edible oil consumption cognition consumption behavior investigation |
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| Abstract: |
| Utilizing the surveyed data of consumers consumption situation, cognition and behavior of purchasing edible oil and bulk pressed edible oil in Guangdong province, the consumption behavior of consumers purchasing edible oil by means of statistical description and cross analysis was analyzed. The results showed that consumers were more concerned with the safety, nutritional value of edible oil and whether its raw material was GMO-free. Consumers considered that bulk pressed edible oil was superior to other ordinary edible oil in terms of quality safety (26.09%), nutritional value (29.64%), taste (45.45%) and price (33.20%). Consumers family registered residence and age had relevance to the purchase of bulk pressed edible oil. So it was proposed to strengthen supervision, enhance information publishing platform and enhance publicity of consumption knowledge of edible oil, etc. |
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