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| Consumption of edible oil in rural China and the guiding strategy |
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| DOI：10.12166/j.zgyz.1003-7969/2020.01.001 |
| KeyWord:edible oil consumption diversification guiding strategy |
| FundProject:基本科研业务项目（1610422019001）；公益性行业（农业）科研专项（201503001） |
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| Abstract: |
| With the development of economy and the improvement of people’s living standard, the consumption of edible oil is also undergoing profound changes. Based on the empirical data, it was found that the consumption of edible oil in rural China now was more than the recommended intake by the Dietary Guidelines, and the varieties of edible oils consumed were relatively single. In terms of consumer preference, it was mainly affected by taste, safety and habits. Unreasonable consumption of edible oil had a profound impact on consumers’ health and made a heavy burden on society too. According to the problems existing in the consumption of edible oil for rural residents, some strategies for guiding rural residents to choose and consume edible oil rationally were put forward. |
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