Calculation of market power in the import of China’s olive oil market and factors under the imperfectly competitive market
  
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KeyWord:olive oil  extended SMR model  market power
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Author NameAffiliation
WU Xuejun Center of Economic Reform and Development, Hunan University of Technology and Business, Changsha 410205, China 
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Abstract:
      Based on extended SMR model and the angle of both sides, eight major countries olive oil exporting to China were chosen as the research objects and their market power for exporting olive oil to China in 2008—2018 was calculated. The main factors influencing Chinas bilateral international market power of olive oil were investigated. The results showed that Chinas import market in olive oil was imperfectly competitive and Chinas market power was still not big. Greece, Spain, Italy and other five countries accounted for an average of 99% of Chinas olive oil imports. The reasons for Chinas insufficient market power in the olive oil import were caused by factors such as high production cost, excessive consumption demand growth, intensive import market, high import dependence, low degree of industrial agglomerations in olive industry, etc.Besides, the corresponding suggestions were put forward.
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