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| KAP survey and evaluation of information intervention effect for consumers of bulk pressed peanut oil |
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| DOI：10.19902/j.cnki.zgyz.1003-7969.240211 |
| KeyWord:consumer survey bulk pressed peanut oil KAP theory information intervention |
| FundProject:Newton International Fellowship (NIF/R5/258)；国家自然科学基金青年科学基金项目（72203086）；中国博士后科学基金面上项目（2020M682819） |
| Author Name | Affiliation | | YANG Zhaohui1,2, HE Silei3, DENG Junfeng3, LU Xiaodan3, HE Zhini3 | 1.School of Business Administration, Guangdong University of Finance, Guangzhou 510521, China
2.Research Center for Green Development of Agriculture, South China Agricultural University,
Guangzhou 510642, China
3.School of Public Health/Food Safety and Health Research
Center, Southern Medical University, Guangzhou 510515, China |
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| Abstract: |
| To provide scientific evidence and support for implementing targeted health education programs regarding bulk pressed peanut oil, based on questionnaire survey data from a village in the Guangxi Zhuang Autonomous Region, consumers′ knowledge, attitudes, and behavioral intentions towards the quality and safety of bulk pressed peanut oil were analyzed through the KAP survey. Subsequently, five rounds of science popularization information intervention through Wechat communication groups were conducted and their effectiveness were evaluated. The results showed that consumers initially exhibited low awareness (7.3%-42.5%), positive attitude rates (3.1%-30.6%), and positive behavioral intention rates (18.7%-52.3%). Post-information intervention, these metrics significantly increased to 24.8%-67.6%, 3.4%-51.0%, and 38.6%-60.0%, respectively. Notable differences were observed in the knowledge, attitudes and practice of people across age groups, education levels, incomes, and health statuses toward bulk pressed peanut oil. In conclusion, tailored communication strategies should be developed based on population-specific characteristics and needs, to guide consumers in acquiring food safety knowledge and adopting healthier lifestyles. |
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